In the last several decades, the German luxury car dictatorship has become
so strong that very few manufacturers are willing to take it on. Specifically,
the arms race between Mercedes-Benz and BMW for premium sports sedans
rivalries in automotive history. Even though Lexus and Cadillac sometimes pose a threat
the German big three are often regarded as the industry standard.
However, it seems that the youthful Genesis brand is defying the norm and offering